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Panerai opens its new and unique concept store in Zurich.

The experience at your fingertips. No boundaries between the customer and the brand’s products. At the Bahnhofstrasse, you can discover the entire world of Panerai without barriers.

Panerai opens its new and unique concept store in Zurich.Panerai opens its new and unique concept store in Zurich.Panerai opens its new and unique concept store in Zurich.Panerai opens its new and unique concept store in Zurich.Panerai opens its new and unique concept store in Zurich.

Panerai opens its new and unique concept store in Zurich.

Watchonista: Exploring Panerai’s Zurich Concept Store With Turicum Watch Group.

The opening of Panerai’s new concept store in Zurich continues the progressive transformation of timepiece retail into environments we can no longer call a “regular” boutique. With two members of Turicum Watch Group, we had the privilege of a private, guided tour with Panerai CEO Jean-Marc Pontroué.

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