IWC Zürich: The experience begins when the glass cube is no longer there.
Bringing consumers closer to the product and putting them in touch with their emotions. That is the experience now offered by the IWC boutique in Zurich.
TAKE CONTROL! IWC and its connected display that can be controlled in the street.
NO APPS, just a QR code provides access to the display in a matter of seconds without needing to download anything. Now the experience starts in the street before the customer even enters the boutique.
All the products have been registered with and are protected by the Federal Intellectual Property Office (FIPO) and the European Patents Office (EPO).
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