Hublot and its new WATCHTESTER display case enabling customers to test 4 watches on their wrist at Baselworld 2010.

Display case enabling customers to test watches on their wrist. The display case debuted by Hublot at the front of its stand during Baselworld 2010 was far and away the most remarkable attraction at the Fair! It enabled each visitor to see how a watch would look on their wrist, with a choice of models and sizes available. A revolutionary concept in exhibition display cases, the "WatchTester" is accessible to the general public and allows different watch models, sizes and colours to be tried out. Exhibited for the first time at the front of the Hublot stand during the Basel Fair, the showcase was tested over 38,000 times by visitors curious to try a Hublot watch on their wrist and see the effect!