Philip Morris and the raptor, the world's fastest display case.

The Raptor display case without glass, boasting a system which can retract within a tenth of a second in the event of intrusion. This display case caused a sensation around the world.

Marlboro holographic display case.

Marlboro holographic display case with engraved logo which uses light effects to make the product appear and disappear. 

Parliament display-case in spyglass with motion detectors.

Parliament’s new showcases react to movements of passers-by thanks to invisible infra-red sensors. The spy-glass conceals the timepiece, revealing it miraculously whenever a visitor appears.

Holographic display for Philip Morris that has a scarf making appear and disappear the product.

How can a product by transcended and made more visible than the others? By making it disappear!