John De Jong exhibition at the Lausanne-Palace.
John De Jong uses illuminated monolith display cases with DMX programmable lighting.
Jaquet-Droz at La table d'Edgar, Lausanne-Palace with the Dinner display.
Dietlin Artisans has developed a new exhibition display-case, dubbed the ‘Dinner Display’, which offers the world of watchmaking fresh opportunities to showcase its timepieces. This showcase is placed as a table centrepiece, presenting itself in turn to all of the dinner guests sitting round the table thanks to its ingenious, programmable rotating system. Its battery power means it can operate non-stop for over 15 hours without mains supply.
Through regularly organising displays and exhibitions for watchmakers, we have detected a shift in demand, especially from the luxury Haute Horlogerie end of the spectrum. These prestige brands now prefer to organise events on a much smaller, more personal scale, often centred round a meal to which thirty or so guests are invited to attend a presentation of collections (press representatives, a dinner for watch collectors, a get-together of watch aficionados, commercial partners; at the Cannes or Venice film festivals, etc.). For this type of event, standard (free-standing) showcases do not fit the bill for the more intimate interaction brand managers are seeking to establish between timepiece and client. The leading manufactures are now keen for a tête-à-tête setting to show off their masterpieces of timekeeping. Responding to demand from luxury-brand watchmakers, we have designed the ‘Dinner Display’ showcase. It sits as the table centrepiece. Its modest dimensions (25cm x 25cm) mean that it remains a discrete presence, not impinging on the table setting. It has the capacity to exhibit 1 to 3 timepieces. An ingenious system of rotation enables this glass cube to revolve through 360° to present the timepiece individually to everyone seated at the table. The cycle is fully programmable: it can stop rotating in front of each dining guest or can be rotated on demand.
The most daunting challenge: no table provides the facility of a mains-electricity socket. To overcome this hurdle, we have developed a very low-power motor connected to a latest-generation lithium-ion battery. This enables the system to continue rotating a mass of 7kg non-stop for 15 hours (including lighting). This battery can be recharged in less than 1hr 20 minutes. That length of running time is unparalleled. With the innovative ‘Dinner Display’ taking its place in the exhibition setting, the showcase is kept under continuous surveillance, enhancing the protection of the timepiece on display. Security is thus one of its great strong points: never has a showcase been so well surrounded. Twenty models of this new showcase will be produced for hire as from December 2013. Extra customised models will be available for delivery as from 2014.
All the products have been registered with and are protected by the Federal Intellectual Property Office (FIPO) and the European Patents Office (EPO).
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