Panerai opens its new and unique concept store in Zurich.

The experience at your fingertips. No boundaries between the customer and the brand’s products. At the Bahnhofstrasse, you can discover the entire world of Panerai without barriers.

The new Panerai concept store opens at Prosper in Brussels.

The experience at your fingertips. No boundaries between the customer and the brand’s products. At the Dansaert district in Brussels, you can discover the entire world of Panerai without barriers.

The Panerai space at Watches & Wonders is an invitation to dream with Free Access C-ring.

No protective glass: the products are presented in Free Access and perfect security. Those entering the space are privileged.

Panerai opens its new and unique concept store in Geneva.

The experience at your fingertips. No boundaries between the customer and the brand’s products. At the Rue du Rhône, you can discover the entire world of Panerai without barriers.

Panerai offers you the chance to enjoy total immersion.

The new “immersione” concept presents two products that you can call up by swiping your hand in front of the sensor. A shutter protects the product if you come too close.

Panerai offers you the chance to enjoy total immersion at the SIHH 2018.

The new “immersione” concept presents two products that you can call up by swiping your hand in front of the sensor. A shutter protects the product if you come too close.