Maurice Lacroix's free access interactive display cases.

Select the product that interests you and the show begins. The experience begins when the glass cube is no longer there. Bringing consumers closer to the product and putting them in touch with their emotions.

Maurice Lacroix's free access interactive showcases during the Geneva Watch Days.

Select the product that interests you and the show begins. The experience begins when the glass cube is no longer there. Bringing consumers closer to the product and putting them in touch with their emotions.

Move closer to the Magic Box and it will open, just for you.

A Magic Box that opens slightly for a few seconds, offering you a glimpse of the treasure inside, before closing again! Come a little closer and it will open wide, just for you.

Maurice Lacroix brand’s new model presented in a holographic showcase.

The product appears almost instantaneously and disappears again just as quickly. Wait a little longer before discovering it.

Maurice Lacroix and its entire presentation with free access at The Geneva Watch Days 2020.

An original space at the Eastwest Hotel and the entire collection presented on free-access tables. A little digital technology and there it is! The most relaxed presentation at The Geneva Watch Days.

Maurice Lacroix and its entire presentation with free access in Paris.

A little digital technology and there it is! The most relaxed presentation.

Maurice Lacroix and its entire presentation with free access.

A little digital technology and there it is! The most relaxed presentation.

Maurice Lacroix and its entire presentation with free access at Geneva Days.

An original space on the Île Rousseau and the entire collection presented on free-access tables. A little digital technology and there it is! The most relaxed presentation at Geneva Days.

Maurice Lacroix and its holograms at Baselworld 2016


Levitating products with captions orbiting around the watches. A raking 20th Century Fox lighting effect. And a subtle staging.

Maurice Lacroix and Barcelona at Baselworld 2015

The most beautiful football jersey in the world in real life with all the Barcelona players parading across it. An animation which makes you doubt the very presence of the jersey. #barcelona #barca #mauricelacroix #holographic #hologram #baselworld #dietlin

Maurice Lacroix et le Barça

Le plus beau maillot de football du monde en vrai avec tous les joueurs du Barça qui défilent. Une animation qui fait douter de la présence du maillot.

Maurice Lacroix at Baselworld 2014 with 3D models

For the first time ever, a holographic display-case with 3D models. A new vision proving more enchanting than ever for visitors. #3dmodels #mauricelacroix #baselworld #baselworld2014 #holographicdisplay #holographicshowcase

Maurice Lacroix à Baselworld 2014 avec des maquettes 3D

Pour la première fois une vitrine holographique utilise des maquettes tridimensionnelles. Une nouvelle vision qui fascine encore plus les visiteurs. #maquette3d #vitrineholographique #hologramme

Deep-sea dive-extreme holographic showcase

A holographic showcase over 6m tall, with a deep-sea dive – extreme sports and vivid sensations. #mauricelacroix #holographicshowcase #deepsea #baselworld #baselworld2014

Vitrine holographique avec plongée sous-marine, sport extrême.

Une vitrine holographique de plus de 6m avec plongée sous-marine, sport extrême et sensations fortes. #vitrineplongee

The world's longest holographic display case for Maurice Lacroix at Baselworld 2013.

For the first time ever, 24 Maurice Lacroix timepieces are exhibited, fully synchronised, in a single 12-metre-long display-case.

Giant vertical screens with spy glass at Baselworld 2012.

Maurice Lacroix uses real products with giant vertical screen behind spyglass.

Magic Ghostpaper at Baselworld 2013 for Maurice Lacroix.

Ghostpaper can be blacked out completely (99%) or be 97% transparent. An image can be projected onto it when it is opaque or when it is transparent, offering the possibility of some interesting superimposed visuals.