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The WatchzOOMer, a tailor made display window for exceptional watches.

The WatchzOOmer: a mobile magnifying glass showing watchmaking details that are invisible to the naked eye. The Watchzoomer concept that combines the watchmaker’s famous traditional eyeglass or loupe with a linear displacement mechanism. For the first time, a magnifying glass is motorised. It appears, disappears, moving to and fro in front of the product, making it possible to “zoom” like one would with a camera. However, the human eye well and truly remains in charge of the exploration, with nothing interfering with its view.

The WatchzOOMer, a tailor made display window for exceptional watches. The WatchzOOMer, a tailor made display window for exceptional watches.

The London SalonQP unveils a world première with a new exhibition concept targeting Fine Watchmaking: the Watchzoomer.

From November 8 to 10, Laurent Ferrier watches will be presented in an original display window at the Saatchi Gallery. The window is equipped with a mobile magnifying glass showing watchmaking details that are invisible to the naked eye.

The London SalonQP unveils a world première with a new exhibition concept targeting Fine Watchmaking: the Watchzoomer.

The London SalonQP unveils a world première with a new exhibition concept targeting Fine Watchmaking: the Watchzoomer.

Laurent Ferrier turns heads with its tourniquet display box.

A tilted motorization allows the product to be turned towards the visitor. The watch can be seen from every angle.

Laurent Ferrier turns heads with its tourniquet display box.Laurent Ferrier turns heads with its tourniquet display box.

All the products have been registered with and are protected by the Federal Intellectual Property Office (FIPO) and the European Patents Office (EPO).
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