The WatchzOOMer, a tailor made display window for exceptional watches.

The WatchzOOmer: a mobile magnifying glass showing watchmaking details that are invisible to the naked eye. The Watchzoomer concept that combines the watchmaker’s famous traditional eyeglass or loupe with a linear displacement mechanism. For the first time, a magnifying glass is motorised. It appears, disappears, moving to and fro in front of the product, making it possible to “zoom” like one would with a camera. However, the human eye well and truly remains in charge of the exploration, with nothing interfering with its view.

The London SalonQP unveils a world première with a new exhibition concept targeting Fine Watchmaking: the Watchzoomer.

From November 8 to 10, Laurent Ferrier watches will be presented in an original display window at the Saatchi Gallery. The window is equipped with a mobile magnifying glass showing watchmaking details that are invisible to the naked eye.

Laurent Ferrier turns heads with its tourniquet display box.

A tilted motorization allows the product to be turned towards the visitor. The watch can be seen from every angle.