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OC Concept Store opened in 2010 in New York City with a black double-sided glass projection.

Madison Avenue isn't known for inexpensive shopping, and the latest offering to the luxury strip, OC Concept Store, won't exactly lower the average price point. The letters refer to the rather Swiss-born entrepreneur Orianne Collin's new temple to decadence—the 3,400 square foot boutique, primarily men's focused, carries an array of upper-end brands (Armani/Casa, Audemars Piguet, and Chopard), plus items custom-created for the store.

OC Concept Store opened in 2010 in New York City with a black double-sided glass projection.

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