Patented Free Access Display Series2 for wristwatches.
There is no such thing as too much freedom! The product is freed in only a few seconds by means of an electronic support release mechanism using a smartphone or badge. In a matter of seconds, visitors can try the product on their wrist.
The challenge is not merely to propose in-store animations or experiences. It is much more ambitious: to break the glass and reclaim the product. ! The product is so far removed from the customer that watchmaking has become inaccessible.
There is a pressing need to reconnect the customer with the product and to give people a renewed desire to enter boutiques which, at present, are more like bunkers. Over the coming years, this system will transform present-day points of sale into places of discovery and experience.
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