The experience on the Zenith booth at Watches & Wonders begins when the glass cube is no longer there.

Bringing the customer closer to the product creates an experience. The patented Free Access C-Ring is a glass-free completely secure fastening system for wristwatches.

The Zenith museum and its El Primero movement floating in space.

Floating in space, the El Primero movement slips into place in the product that is physically present before your very eyes. And a few seconds later, another product takes its place. All the magic of watchmaking in a display case.

Zenith and its magic box in the Singapore boutique.

A magic box that opens slightly for a few seconds, offering you a glimpse of the treasure inside, before closing again! Come a little closer and it will open wide, just for you.

Zenith turns heads with its dual-axis motor at Baselworld 2019.

3 synchronized motors allow the products to be turned towards the visitor. The watch can be seen from every angle.

Zenith and El Primero in movement at Baselworld.

The exceptional El Primero movement that turns and stops according to the points of interest. A little feat of technical prowess.