The Magic Box, furtive display case at the Omega boutique, Bahnhofstrasse in Zürich.

Two screens that move apart, offering a glimpse of an exceptional product. A secret box. Like a magic door that opens and closes, a product appears then disappears to reveal another. Call them up by swiping your hand across the sensors. But how many products are hidden in this magic box? Don’t try to touch them: they disappear in 1/10 second and George will give you a friendly warning: you can look but you can’t touch!

A vibration-based furtive presentation system. It’s a new furtive presentation system based on vibrations. It allows a product to be presented without any protective glass only a few centimeters before visitor’s eyes and to be retracted at a speed of 10m/s if any vibrations are detected within the security zone. Never before have visitors been able to admire a product at such close quarters without being able to touch it. Capture aims to break the ice and bring the product closer to the visitor.

SCR: Security C-ring is a completely secure fastening system for wristwatches. By inserting the C‑ring, a double security mechanism is triggered to protect the product. This system is easily released using a key or RFID. Used together with the Capture stealth system, the product is absolutely untouchable.

Swipe: the new interactive control system. What appeals to the young also appeals to the old. Simply by swiping a hand or finger across the two sensors, the display case reacts. Leave your hand there for 3 seconds and additional information is provided. A new, instinctive means of discovering the products.