revue FH : New products from Dietlin presented at Baselworld 2016 : the display of tomorrow must «break the glass»!
Eager as ever to bring products and customers closer together, the firm Dietlin revealed this year at Baselworld new concepts for the presentation of timepieces. On the Hublot stand, to the sounds of a haka dance, thirteen raptor display cases brought to life the watches on show. This presentation was relayed simultaneously on the walls of the stand.
Thanks to an ingenious holographic technique, the Lvcea from Bvlgari appeared and disappeared from its display stand as if by magic.
To offer visitors an unforgettable experience, Dietlin designed an interactive table placed in front of the TAG Heuer stand which prompted enthusiasts to touch and try out the brand’s new smartwatches. According to Xavier Dietlin, the firm’s CEO, the display cabinets of tomorrow must «break the glass» and bring customers closer to the product, giving them as much time as they want to examine and handle their potential purchase.
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