the "CARROUSEL" at L'heure Asch, geneva
The main idea behind this design is based on the old advertising glasses invented in the Seventies. The user looks through the viewer and sees an image. He closes his eyes, then opens them again and sees a different image.
This new system involves several features:
Interactivity : The customer interacts directly with the showcase by a simple movement of the hand.
Animation : All brands or stores offer a static presentation of their products. Visitors soon grow bored and view the items without any element of surprise. The "Carousel" gives showcases a touch of innovation and dynamism.
Surprise Effect : There is no magic in seeing all the products at a single sweep of the eye. Thanks to the "Carousel", the surprise effect is guaranteed. Profusion without Confusion : The products can be grouped by family, brand or function. They are visible both inside the shop and out. Certain configurations offer an viewing angle of 360°.
Accessorising : The decoration of the niches can change over time (various colour light filters, etc.)
Installing/Removing : The "Carousel" allows for the simple and fast installation of products from within the shop.
Security : The products are distributed in the various niches of the "Carousel". A burglar would have to break each niche, one after the other – a long and complicated operation.
L’Heure AscH, rue de la Cité in Geneva (founded and managed by Denis Asch) #lheureasch #denisasch #carrousel #rotativedisplay #vitrinerotative #vitrinecarrousel #movingdisplay
All the products have been registered with and are protected by the Federal Intellectual Property Office (FIPO) and the European Patents Office (EPO).
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