Holo 24/24: 200 watches in a holographic display cabinet at the WHotel in Verbier.

Why display a single product and run the risk of theft when you can present the entire collection without any risk at all? No need to change products, they change themselves!
In collaboration with Michaud Verbier. 

Boutique Michaud Neuchâtel and its spy glass display case, appearance and disappearance.

How can a product by transcended and made more visible than the others? By making it disappear!

Hublot opens a new boutique in collaboration with Michaud in Verbier.

Featuring the raptor park, holographic display case and injected aluminium wall.