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The Magic Box, furtive display case at the Omega boutique, Bahnhofstrasse in Zürich.

Two screens that move apart, offering a glimpse of an exceptional product. A secret box. Like a magic door that opens and closes, a product appears then disappears to reveal another. Call them up by swiping your hand across the sensors. But how many products are hidden in this magic box? Don’t try to touch them: they disappear in 1/10 second and George will give you a friendly warning: you can look but you can’t touch!

The Magic Box, furtive display case at the Omega boutique, Bahnhofstrasse in Zürich.

A vibration-based furtive presentation system. It’s a new furtive presentation system based on vibrations. It allows a product to be presented without any protective glass only a few centimeters before visitor’s eyes and to be retracted at a speed of 10m/s if any vibrations are detected within the security zone. Never before have visitors been able to admire a product at such close quarters without being able to touch it. Capture aims to break the ice and bring the product closer to the visitor.

The Magic Box, furtive display case at the Omega boutique, Bahnhofstrasse in Zürich.

SCR: Security C-ring is a completely secure fastening system for wristwatches. By inserting the C‑ring, a double security mechanism is triggered to protect the product. This system is easily released using a key or RFID. Used together with the Capture stealth system, the product is absolutely untouchable.

The Magic Box, furtive display case at the Omega boutique, Bahnhofstrasse in Zürich.

The Magic Box, furtive display case at the Omega boutique, Bahnhofstrasse in Zürich.

Swipe: the new interactive control system. What appeals to the young also appeals to the old. Simply by swiping a hand or finger across the two sensors, the display case reacts. Leave your hand there for 3 seconds and additional information is provided. A new, instinctive means of discovering the products.

The Magic Box, furtive display case at the Omega boutique, Bahnhofstrasse in Zürich.

Omega, Magic Box at The Galeries Lafayette in Paris.

Two screens that move apart, offering a glimpse of an exceptional product.

A secret box. Like a magic door that opens and closes, a product appears then disappears to reveal another. Call them up by swiping your hand across the sensors. But how many products are hidden in this magic box? Don’t try to touch them: they disappear in 1/10 second and George will give you a friendly warning: you can look but you can’t touch!

Omega, Magic Box at The Galeries Lafayette in Paris.Omega, Magic Box at The Galeries Lafayette in Paris.Omega, Magic Box at The Galeries Lafayette in Paris.Omega, Magic Box at The Galeries Lafayette in Paris.

Omega flies you to the moon at Baselworld 2017.

with Pozzo Styling

The magic box display case conquers the moon. Presentation of the most emblematic versions of the Speedmaster with no protective glass. Call them up by swiping your hand. For your eyes only! At the slightest vibration, the product disappears immediately and George gives you a friendly warning.

Magic Box display case: Two screens that move apart, offering a glimpse of an exceptional product. A secret box. Like a magic door that opens and closes, a product appears then disappears to reveal another. Call them up by swiping your hand across the sensors. But how many products are hidden in this magic box? Don’t try to touch them: they disappear in 1/10 second and George will give you a friendly warning: you can look but you can’t touch!

Omega flies you to the moon at Baselworld 2017.Omega flies you to the moon at Baselworld 2017.Omega flies you to the moon at Baselworld 2017.Omega flies you to the moon at Baselworld 2017.Omega flies you to the moon at Baselworld 2017.Omega flies you to the moon at Baselworld 2017.

James Bond at KaDeWe in Berlin.

An event display cabinet in the famous Berlin shop. At the heart of MI6, James Bond’s watch moves, explodes and vanishes before reappearing….

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