The Omega boutique on Bahnhofstrasse in Zurich and its magic bar.

In a plush setting, champagne flute in hand, a surprise awaits you. Discover products hidden in the bar in an intimate atmosphere. The barman is at the helm and has a few surprises in store for you.

The Free Access cushion in its wall-mounted version in the Omega boutique in Zurich.

The cushion system remains in position, even vertically, thanks to two beads which retain the product when released. Once released by means of a RFID badge, the product remains inserted until it is removed.

Omega Technospace area at The Circle Zurich offers you a 12-part experience.

As you enter the Omega Technospace area, a series of screens awaits you to begin a unique experience. Screens, magnifying glasses and motors will serve up a series of surprises. Give it a try!

The largest Omega boutique in Europe has opted for free access at The Circle Zurich.

The experience at your fingertips. No boundaries between the customer and the brand’s products. At The Circle, you can discover the entire world of Omega without barriers.

The new Omega Museum is revolutionary, boasting the world’s longest interactive display case.

A wave-like design more than 50 meters long, 800 products suspended inside, invisible lighting, anti-reflective glass, immersive screens… A museum that moves with the times.

Omega flies you to the moon for the speedmaster anniversary in Zurich.

The magic box display case conquers the moon. Presentation of the most emblematic versions of the Speedmaster with no protective glass. Call them up by swiping your hand. For your eyes only! At the slightest vibration, the product disappears immediately and George gives you a friendly warning.

Magic Box display case: Two screens that move apart, offering a glimpse of an exceptional product. A secret box. Like a magic door that opens and closes, a product appears then disappears to reveal another.

Call them up by swiping your hand across the sensors. But how many products are hidden in this magic box? Don’t try to touch them: they disappear in 1/10 second and George will give you a friendly warning: you can look but you can’t touch!

Omega Magic Box display at Baselworld: Three watches matched with three different straps.

Three Omega watches appear one after the other only a few centimeters from your eyes. A life-size demonstration of the rich selection of NATO straps. But don’t get too close or the product is instantly hidden behind the screens.

The Magic Box, furtive display case at the Omega boutique, Bahnhofstrasse in Zürich.

Two screens that move apart, offering a glimpse of an exceptional product. A secret box. Like a magic door that opens and closes, a product appears then disappears to reveal another. Call them up by swiping your hand across the sensors. But how many products are hidden in this magic box? Don’t try to touch them: they disappear in 1/10 second and George will give you a friendly warning: you can look but you can’t touch!

A vibration-based furtive presentation system. It’s a new furtive presentation system based on vibrations. It allows a product to be presented without any protective glass only a few centimeters before visitor’s eyes and to be retracted at a speed of 10m/s if any vibrations are detected within the security zone. Never before have visitors been able to admire a product at such close quarters without being able to touch it. Capture aims to break the ice and bring the product closer to the visitor.

SCR: Security C-ring is a completely secure fastening system for wristwatches. By inserting the C‑ring, a double security mechanism is triggered to protect the product. This system is easily released using a key or RFID. Used together with the Capture stealth system, the product is absolutely untouchable.

Swipe: the new interactive control system. What appeals to the young also appeals to the old. Simply by swiping a hand or finger across the two sensors, the display case reacts. Leave your hand there for 3 seconds and additional information is provided. A new, instinctive means of discovering the products.

Omega, Magic Box at The Galeries Lafayette in Paris.

Two screens that move apart, offering a glimpse of an exceptional product.

A secret box. Like a magic door that opens and closes, a product appears then disappears to reveal another. Call them up by swiping your hand across the sensors. But how many products are hidden in this magic box? Don’t try to touch them: they disappear in 1/10 second and George will give you a friendly warning: you can look but you can’t touch!

Omega flies you to the moon at Baselworld 2017.

with Pozzo Styling

The magic box display case conquers the moon. Presentation of the most emblematic versions of the Speedmaster with no protective glass. Call them up by swiping your hand. For your eyes only! At the slightest vibration, the product disappears immediately and George gives you a friendly warning.

Magic Box display case: Two screens that move apart, offering a glimpse of an exceptional product. A secret box. Like a magic door that opens and closes, a product appears then disappears to reveal another. Call them up by swiping your hand across the sensors. But how many products are hidden in this magic box? Don’t try to touch them: they disappear in 1/10 second and George will give you a friendly warning: you can look but you can’t touch!

James Bond at KaDeWe in Berlin.

An event display cabinet in the famous Berlin shop. At the heart of MI6, James Bond’s watch moves, explodes and vanishes before reappearing….