The WatchzOOMer, a tailor made display window for exceptional watches.
The WatchzOOmer: a mobile magnifying glass showing watchmaking details that are invisible to the naked eye. The Watchzoomer concept that combines the watchmaker’s famous traditional eyeglass or loupe with a linear displacement mechanism. For the first time, a magnifying glass is motorised. It appears, disappears, moving to and fro in front of the product, making it possible to “zoom” like one would with a camera. However, the human eye well and truly remains in charge of the exploration, with nothing interfering with its view.
The London SalonQP unveils a world première with a new exhibition concept targeting Fine Watchmaking: the Watchzoomer.
From November 8 to 10, Laurent Ferrier watches will be presented in an original display window at the Saatchi Gallery. The window is equipped with a mobile magnifying glass showing watchmaking details that are invisible to the naked eye.
Laurent Ferrier turns heads with its tourniquet display box.
A tilted motorization allows the product to be turned towards the visitor. The watch can be seen from every angle.
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