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Maurice Lacroix and its holograms at Baselworld 2016


Levitating products with captions orbiting around the watches. A raking 20th Century Fox lighting effect. And a subtle staging.

Maurice Lacroix and its holograms at Baselworld 2016Maurice Lacroix and its holograms at Baselworld 2016Maurice Lacroix and its holograms at Baselworld 2016

Maurice Lacroix and Barcelona at Baselworld 2015

The most beautiful football jersey in the world in real life with all the Barcelona players parading across it. An animation which makes you doubt the very presence of the jersey. #barcelona #barca #mauricelacroix #holographic #hologram #baselworld #dietlin

Maurice Lacroix et le Barça

Le plus beau maillot de football du monde en vrai avec tous les joueurs du Barça qui défilent. Une animation qui fait douter de la présence du maillot.

#barcelona #barca #mauricelacroix #holographic #hologram #baselworld #dietlin#barcelona #barca #mauricelacroix #holographic #hologram #baselworld #dietlin#barcelona #barca #mauricelacroix #holographic #hologram #baselworld #dietlin

Maurice Lacroix at Baselworld 2014 with 3D models

For the first time ever, a holographic display-case with 3D models. A new vision proving more enchanting than ever for visitors. #3dmodels #mauricelacroix #baselworld #baselworld2014 #holographicdisplay #holographicshowcase

Maurice Lacroix à Baselworld 2014 avec des maquettes 3D

Pour la première fois une vitrine holographique utilise des maquettes tridimensionnelles. Une nouvelle vision qui fascine encore plus les visiteurs. #maquette3d #vitrineholographique #hologramme

#3dmodels #mauricelacroix #baselworld #baselworld2014 #holographicdisplay #holographicshowcase #maquette3d #vitrineholographique #hologramme

Deep-sea dive-extreme holographic showcase

A holographic showcase over 6m tall, with a deep-sea dive – extreme sports and vivid sensations. #mauricelacroix #holographicshowcase #deepsea #baselworld #baselworld2014

Vitrine holographique avec plongée sous-marine, sport extrême.

Une vitrine holographique de plus de 6m avec plongée sous-marine, sport extrême et sensations fortes. #vitrineplongee



#mauricelacroix #holographicshowcase #deepsea #baselworld #baselworld2014 #vitrineplongee #mauricelacroix #holographicshowcase #deepsea #baselworld #baselworld2014 #vitrineplongee

The longest holographic display for Maurice Lacroix at Baselworld 2013

For the first time ever, 24 Maurice Lacroix timepieces are exhibited, fully synchronised, in a single 12-metre-long display-case. #holographicdisplay #holographicwindow #hologram #mauricelacroix #baselworld #baselworld2013

La plus longue vitrine holographique pour Maurice Lacroix à Baselworld 2013

Pour la première fois, 24 produits Maurice Lacroix présentés dans une seule vitrine de 12 mètres de long avec synchronisation. #vitrineholographique #vitrinehologramme #giantholographicdisplay

#holographicdisplay #holographicwindow #hologram #mauricelacroix #baselworld #baselworld2013 #vitrineholographique #vitrinehologramme #giantholographicdisplay

#holographicdisplay #holographicwindow #hologram #mauricelacroix #baselworld #baselworld2013 #vitrineholographique #vitrinehologramme #giantholographicdisplay#holographicdisplay #holographicwindow #hologram #mauricelacroix #baselworld #baselworld2013 #vitrineholographique #vitrinehologramme #giantholographicdisplay

Giant vertical screens with spy glass at Baselworld 2013.

Maurice Lacroix uses real products with giant vertical screen behind spyglass.

#mauricelacroix #spyglass #verticalscreen #baselworld #baselworld2013 #verreespion #ecrangeant#mauricelacroix #spyglass #verticalscreen #baselworld #baselworld2013 #verreespion #ecrangeant

Ghostpaper at Baselworld 2013 for Maurice Lacroix.

Ghostpaper can be blacked out completely (99%) or be 97% transparent. An image can be projected onto it when it is opaque or when it is transparent, offering the possibility of some interesting superimposed visuals.


#baselworld #mauricelacroix #ghostpaper #displaycase #transparencydisplaycase #vitrinemauricelacroix #vitrineopaque #vitrinetransparente #seondemysterieuse#baselworld #mauricelacroix #ghostpaper #displaycase #transparencydisplaycase #vitrinemauricelacroix #vitrineopaque #vitrinetransparente #seondemysterieuse#baselworld #mauricelacroix #ghostpaper #displaycase #transparencydisplaycase #vitrinemauricelacroix #vitrineopaque #vitrinetransparente #seondemysterieuse

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