The first Hublot boutique in Miami, Bal Harbour opened in 2011 with multi-synchronised 2 axes motors.

One of the most vibrant boutique : a raptor display to make the product appear and disappear. You can observe the products only a few centimeters but don’t get too close as the product can activate its protection function in no more than 1/10 of a second. A giant injected aluminium wall, liquid crystal displays presenting watch movements which disappear as if by magic and synchronized motors allow the products to be turned towards the visitor. The watch can be seen from every angle. Holographic display exploiting fiction and reality. A visual experience worth discovering. The touch of Xavier Dietlin, the wizard of showcases and displays. Welcome to Miami. (excerpt from L’Hebdo Magazine)