The Hublot robot plays with your nerves. The watch disappears then reappears a few seconds later. Art of Fusion!
One of the most complicated watches in the world floating in a glass cube. An expression of all the spirit and power of this model.
The Fusion concept combines the Capture furtive system with the SCR. This is an original method of presenting products, inserted in tables or counters like paintings on a wall. Four screens showcase the product while telling stories. You can stand only a few centimeters away but beware: no touching! The product goes into automatic protection mode in only 1/10 second. Change products and worlds by swiping your hand above the 2 sensors.
Hublot continues to innovate by making its display cases interactive and connected, at a time when the term "digital transformation" is on everyone's lips. "Connected Frame": where product display meets digital technology. Hublot created a buzz back in 2015 with the launch of its Raptor2 watch display case without glass. The new Connected Frame display case goes one step further by offering customers the opportunity to interact with the watches: when they slide their arm under the display case, a holographic image of their wrist – wearing a Hublot watch – appears as if by magic.
This smart display case adds a futuristic dimension to the customer experience and also offers a range of features, including the option to check the models available in the nearest boutique and make an appointment there. To develop this new and exclusive innovation, Hublot teamed up with two pioneers in their field: Firstly, Dietlin Artisans, the trusted partner which designed the Raptor display case without glass for Hublot and, secondly, blue-infinity, the Geneva-based company specialising in digital services, which is one of Hublot's long-standing partners. The mechanism developed for the Connected Frame display case uses a movement sensor located in its base; this faithfully retransmits all the user's movements, in real time, reproducing a 3D holographic image of their wrist, wearing the model of their choice. Using a touch screen, the watch can be changed dynamically. The connected display case can also perform a real-time stock check to find out if the chosen model is available in a Hublot boutique; it can also make an appointment with an advisor directly, add the timepiece to the customer's wish list, and it even offers the option of sending photos by e-mail. These are just some of the features available from the wide range of applications offered by this new smart and interactive display case concept.
Ricardo Guadalupe, CEO of Hublot said: "Hublot's philosophy is to be first, different and unique. We want to give our customers experiences which stand apart from those offered by our competitors. We have already successfully done this with the Raptor1 and Raptor2, and I am sure that the Connected Frame display case will offer our customers another exciting opportunity to interact with our brand."
Xavier Dietlin, CEO of Dietlin Artisans said: "Hublot is a company with a firm focus on the future and on the younger generation. Right now, display cases must deliver connectivity, interaction and customer experience, and combining the product itself with digital technology is a great way to achieve this. It also offers a smart solution to the issues of stock and security."
Pierre Aebischer, Managing Partner at blue-infinity said: "It is worth highlighting that, in the highly competitive luxury goods market, Hublot has cleverly set itself apart from its competitors by using digital technology to offer customers an enhanced brand experience, which is integrated and customised at each point of contact. It is a pleasure for us at blue-infinity to work with a company like Hublot which is so open to innovation."
Virtually trying on different Hublot models, checking the Hublot catalogue, choosing materials, and more… gone are the days when customers were content to simply look at watches, now they can actually interact with Hublot and create a direct connection with the brand. For the first time, customers can try on luxury watches with the greatest of ease. This new mobile display case will be launched worldwide at the Geneva Days (Grand Hôtel Kempinski, Geneva); it will then be on display as a demonstration piece for several months in the entrance hall of the Hublot Manufacture, to offer its visitors a taste of the delights which await them. It will then be used at several Hublot events around the world.
About Dietlin Artisans: Dietlin Artisans Métalliers is a family company, based in the canton of Vaud in Switzerland, which develops and produces highly innovative display cases for the watchmaking sector.
About blue-infinity Based in Geneva, blue-infinity employs over 600 experts in a range of disciplines with all the creative and technical expertise required to design, create and deliver effective and innovate digital initiatives.
The most eagerly-awaited moment at the Starhill Gallery: several raptors working as one. The robots throw the watches before ending with a haka that really brings the products to life. Performed more than 200 times, this show transfixed young and old alike in front of the Hublot pop-up store.
Hublot’s new display case propels the wristwatch to the stars to meet George Méliès’ Moon. A trip that combines technical wizardry and poetry. Ready for take-off?
The mapping book open on one of the world’s most famous avenues and liquid crystal cases in perfect transparency. A mini-raptor now brings the famous 5th Ave to life. It jumps, grabs the product and lets it go again a few moments later. Our robot has become the darling of New Yorkers. #Hublot #5thAve #NYC #petermarino #peter marino #raptordisplay #raptordisplaycase #mappingbook #liquidcrystalglass #dietlin #xdietlin #xavierdietlin #hublotboutique
The most eagerly-awaited moment at Baselworld: 13 raptors working as one. The robots throw the watches before ending with a haka that really brings the products to life. Performed more than 400 times, this show transfixed young and old alike in front of the Hublot stand. #raptor #raptor2 #raptordisplay #raptorshowcase #raptorwindow #displaynoglass #displaydisappear #displaywithoutglass #detectiondisplay #hublotdisplay #ultrafastdisplay #dietlin #xdietlin #xavierdietlin #baselworld #displaytrapdoor
The most dynamic display cabinet: the UNICO movement presented at 20 rotations per second. #Hublot #HublotOfAmerica #tornado #tornadodisplaycase #hublotdisplay #hublotdisplaycase
La vitrine la plus dynamique : le mouvement UNICO présenté à 20 tours secondes. #vitrineHublot #vitrinerotative
The display case without glass is back including a system which retracts within one tenth of a second in the event of intrusion. It can now observe and communicate with its environment. #raptor2 #raptor #r2 #hublot #baselworld #baselworld2015 #retractabledisplay
The two key innovations from Baselworld 2015 showcased in the most prestigious store in the world: Raptor2 and the magic book. #hublot #harrods #harrodslondon #raptor #raptor2 #london #mapping #magicbook
Hublot expose chez Harrods à Londres. Les deux grandes nouveautés de Baselworld 2015 présentées dans le plus prestigieux magasins du monde : Raptor2 et le livre magique.
#hublot #kempinski #sihh #sihh2016 #unico #hublotdisplay #raptordisplay #hublotdisplay
#raptor #vitrineraptor #vitrinehublot #dietlin
The magic of motorised magnifying glasses: enlargement, details, sliding, etc. More than enough to discover the products from another viewpoint #hublot #hublotwatches #watchzoomer #magnifyingglass #magnifyingglassdisplay
La magie des loupes motorisées : grossissement, détails, glissements etc… De quoi découvrir les produits sous un autre angle #loupe #vitrineloupe
A watch suspended in gravity with orbiting watch mechanisms. A striking impression of depth. It’s even better if you see it with your own eyes! #Hublot #Unico #spatial #kempinski #hologram #holographic #holography #displaycase #shwocase #hublotdisplaycase #hublotshowcase
Une montre en suspension gravitationnelle avec des mécanismes horlogers en orbite. Un effet de profondeur saisissant. A découvrir avec vos yeux, c’est encore mieux ! #hologramme #holographie #holographique #vitrinehublot
The magic of lighting does the work.
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