The experience of the Hublot boutique in Geneva begins when the glass cube is no longer there.

The patented Free Access Cushion is a glass-free completely secure fastening system for wristwatches. Bringing consumers closer to the product and putting them in touch with their emotions. That is the experience now offered by the Hublot boutique in Geneva.

Thanks to Hublot of America. 15 years of crazy-tivity.

Hublot and Dietlin’s rebellious crazy-tivity changed slowly the way we interact with timepieces in boutiques.

Peter Marino and Xavier Dietlin in New York City.

The Hublot boutique in Ginza welcomes an iFusion table.

Browse the products using the dedicated applications. You are in control to discover the art of Fusion. iFUSION, the product experience accessible to all. The display cases are all yours – see for yourself! This new concept enables you to interact with the product via a touch pad. Applications present the products through an amusing and didactic approach. Visitors become players, discovering the particularities of the products for themselves. This is neither the virtual nor the digital but the real product, showcased and accompanied by a digital medium. How can you talk about the product if it isn’t even there? It is right there under your nose, only a few centimeters away. But don’t get too close or it will protect itself, disappearing before your very eyes. iFUSION becomes a product experience accessible to all.

Omotesando, Tokyo's Champs-Elysees: The Hublot’s experience begins when the glass cube is no longer there.

Bringing consumers closer to the product and putting them in touch with their emotions. That is the experience now offered by the Hublot boutique in Omotesando.

Hublot in Zermatt: It’s snowing on the Matterhorn!

Four screens around a product with a distinct mountain atmosphere. Swipe your hand across the screen and a different product is instantly displayed.

The raptor showtime stops off in Tokyo.

Several Raptors display cases working as one for Hublot. Raptor showtime in the streets of Ginza. The raptors set the streets of Tokyo alight.

Welcome to the Hublot Boutique in Dubai Mall.

One of the most vibrant of all boutiques. Featuring Raptor2 display, holographic display cases, all black mapping book and iFusion table. The experience starts now in Dubai.

The Hublot boutique in New Bond Street welcomes an iFusion table.

Browse the products using the dedicated applications. You are in control to discover the art of Fusion.

iFUSION, the product experience accessible to all. The display cases are all yours – see for yourself! This new concept enables you to interact with the product via a touch pad. Applications present the products through an amusing and didactic approach. Visitors become players, discovering the particularities of the products for themselves.

This is neither the virtual nor the digital but the real product, showcased and accompanied by a digital medium. How can you talk about the product if it isn’t even there? It is right there under your nose, only a few centimeters away. But don’t get too close or it will protect itself, disappearing before your very eyes. iFUSION becomes a product experience accessible to all.

The Art of Fusion: the sculpture event. The show will begin in…

with Xavier Perrenoud - XJC

For the very first time, a display case is no longer just a display case; it is a sculpture that presents products and spirit: the Art of Fusion. 13 synchronized screens presenting 8 products put on a show. For the very first time, a display case goes beyond its mission and puts on a show. Reserve now for the next show around the world: New York, Hong Kong, Los Angeles, Dubai, Tokyo...

Turn the discs on the Sang Bleu model at Hublot.

The iPAD offers you the chance to explore how the Sang Bleu model works. Slide your finger to turn the disks and move from one model to another.

NYC 5th Ave: Who can save Bar Rafaeli from the Raptor display?

The beautiful Bar has taken refuge at the top of the Empire State Building. Our robot has decided to save her!

Hublot iFusion interactive desk at Geneva Days.

Free-access presentation of two products that visitors can call up using an iPad. A digital magnifying glass then enables you to take a closer look at the product, both back and front. But don’t try to touch the product – it will disappear at the slightest wrong move.

Ferrari-Fusion display at the Hublot Boutique in Las Vegas.

Two products presented flat in a desk, switching between the two at the swipe of a hand. The products are tested in a wind tunnel and by means of a crash test. This is the world of Ferrari. mode in only 1/10 second. Change products and worlds by swiping your hand above the 2 sensors.

The new Ferrari display at the Hublot boutique Geneva means it’s time for a pit stop!

You have less than 2 seconds! A quick tire change and you’re off again! Try and beat the Ferrari record. The product will react according to your score!

In goal, does the Hublot robot already know where you will shoot or not?

Have you ever taken a penalty in front of 80,000 spectators? There’s the whistle and up you step. The product reacts instantaneously to your shots. iFUSION, the product experience accessible to all.

Select an experience at the Hublot Boutique Vendôme!

Following its huge success at Baselworld, the Hublot boutique on the Place Vendôme welcomes an iFusion table. Browse the products using the dedicated applications. You are in control to discover the art of Fusion.

iFUSION, the product experience accessible to all. The display cases are all yours – see for yourself!

This new concept enables you to interact with the product via a touch pad. Applications present the products through an amusing and didactic approach. Visitors become players, discovering the particularities of the products for themselves. This is neither the virtual nor the digital but the real product, showcased and accompanied by a digital medium. How can you talk about the product if it isn’t even there? It is right there under your nose, only a few centimeters away. But don’t get too close or it will protect itself, disappearing before your very eyes. iFUSION becomes a product experience accessible to all.

iFUSION, the product experience accessible to all. The display cases are all yours – see for yourself!

Four pieces must be inserted into the correct place on the UNICO movement to bring it to life. This application illustrates the immense subtlety of a watch movement. Give it a try!

This new concept enables you to interact with the product via a touch pad. Applications present the products through an amusing and didactic approach. Visitors become players, discovering the particularities of the products for themselves. This is neither the virtual nor the digital but the real product, showcased and accompanied by a digital medium. How can you talk about the product if it isn’t even there? It is right there under your nose, only a few centimeters away. But don’t get too close or it will protect itself, disappearing before your very eyes. iFUSION becomes a product experience accessible to all.

The Hublot raptor display case has never been so versatile: The Art of Fusion!

The Hublot robot plays with your nerves. The watch disappears then reappears a few seconds later. Art of Fusion!

Hublot LaFerrari : A floating watch at Baselworld 2017

One of the most complicated watches in the world floating in a glass cube. An expression of all the spirit and power of this model.

Hublot Fusion Display Case: A new means of presenting a product without any protective glass.

with Atelier XJC

The Fusion concept combines the Capture furtive system with the SCR. This is an original method of presenting products, inserted in tables or counters like paintings on a wall. Four screens showcase the product while telling stories. You can stand only a few centimeters away but beware: no touching! The product goes into automatic protection mode in only 1/10 second. Change products and worlds by swiping your hand above the 2 sensors.

Watchmaking Manufacture Hublot brings connectivity to its display cases with the launch of a new "Connected Frame" concept during the Geneva Days.

Hublot continues to innovate by making its display cases interactive and connected, at a time when the term "digital transformation" is on everyone's lips. "Connected Frame": where product display meets digital technology. Hublot created a buzz back in 2015 with the launch of its Raptor2 watch display case without glass. The new Connected Frame display case goes one step further by offering customers the opportunity to interact with the watches: when they slide their arm under the display case, a holographic image of their wrist – wearing a Hublot watch – appears as if by magic.

This smart display case adds a futuristic dimension to the customer experience and also offers a range of features, including the option to check the models available in the nearest boutique and make an appointment there. To develop this new and exclusive innovation, Hublot teamed up with two pioneers in their field: Firstly, Dietlin Artisans, the trusted partner which designed the Raptor display case without glass for Hublot and, secondly, blue-infinity, the Geneva-based company specialising in digital services, which is one of Hublot's long-standing partners. The mechanism developed for the Connected Frame display case uses a movement sensor located in its base; this faithfully retransmits all the user's movements, in real time, reproducing a 3D holographic image of their wrist, wearing the model of their choice. Using a touch screen, the watch can be changed dynamically. The connected display case can also perform a real-time stock check to find out if the chosen model is available in a Hublot boutique; it can also make an appointment with an advisor directly, add the timepiece to the customer's wish list, and it even offers the option of sending photos by e-mail. These are just some of the features available from the wide range of applications offered by this new smart and interactive display case concept.

Ricardo Guadalupe, CEO of Hublot said: "Hublot's philosophy is to be first, different and unique. We want to give our customers experiences which stand apart from those offered by our competitors. We have already successfully done this with the Raptor1 and Raptor2, and I am sure that the Connected Frame display case will offer our customers another exciting opportunity to interact with our brand."

Xavier Dietlin, CEO of Dietlin Artisans said: "Hublot is a company with a firm focus on the future and on the younger generation. Right now, display cases must deliver connectivity, interaction and customer experience, and combining the product itself with digital technology is a great way to achieve this. It also offers a smart solution to the issues of stock and security."

Pierre Aebischer, Managing Partner at blue-infinity said: "It is worth highlighting that, in the highly competitive luxury goods market, Hublot has cleverly set itself apart from its competitors by using digital technology to offer customers an enhanced brand experience, which is integrated and customised at each point of contact. It is a pleasure for us at blue-infinity to work with a company like Hublot which is so open to innovation."

Virtually trying on different Hublot models, checking the Hublot catalogue, choosing materials, and more… gone are the days when customers were content to simply look at watches, now they can actually interact with Hublot and create a direct connection with the brand. For the first time, customers can try on luxury watches with the greatest of ease. This new mobile display case will be launched worldwide at the Geneva Days (Grand Hôtel Kempinski, Geneva); it will then be on display as a demonstration piece for several months in the entrance hall of the Hublot Manufacture, to offer its visitors a taste of the delights which await them. It will then be used at several Hublot events around the world.

About Dietlin Artisans: Dietlin Artisans Métalliers is a family company, based in the canton of Vaud in Switzerland, which develops and produces highly innovative display cases for the watchmaking sector.

About blue-infinity Based in Geneva, blue-infinity employs over 600 experts in a range of disciplines with all the creative and technical expertise required to design, create and deliver effective and innovate digital initiatives.

It’s SHOWTIME! Hip Hop Hooray! Several raptor display cases working as one for Hublot and The Hour Glass in Kuala Lumpur.

The most eagerly-awaited moment at the Starhill Gallery: several raptors working as one. The robots throw the watches before ending with a haka that really brings the products to life. Performed more than 200 times, this show transfixed young and old alike in front of the Hublot pop-up store.

Hublot and the trip to the Moon by George Méliès.

Hublot’s new display case propels the wristwatch to the stars to meet George Méliès’ Moon. A trip that combines technical wizardry and poetry. Ready for take-off?

The brand new Hublot boutique by Peter Marino on 5th Avenue.

The mapping book open on one of the world’s most famous avenues and liquid crystal cases in perfect transparency. A mini-raptor now brings the famous 5th Ave to life. It jumps, grabs the product and lets it go again a few moments later. Our robot has become the darling of New Yorkers. #Hublot #5thAve #NYC #petermarino #peter marino #raptordisplay #raptordisplaycase #mappingbook #liquidcrystalglass #dietlin #xdietlin #xavierdietlin #hublotboutique

Raptor Showtime on the Hublot stand at Baselworld 2016.

The most eagerly-awaited moment at Baselworld: 13 raptors working as one. The robots throw the watches before ending with a haka that really brings the products to life. Performed more than 400 times, this show transfixed young and old alike in front of the Hublot stand. #raptor #raptor2 #raptordisplay #raptorshowcase #raptorwindow #displaynoglass #displaydisappear #displaywithoutglass #detectiondisplay #hublotdisplay #ultrafastdisplay #dietlin #xdietlin #xavierdietlin #baselworld #displaytrapdoor

Hublot Tornado in America! A mind-blowing display cabinet!

The most dynamic display cabinet: the UNICO movement presented at 20 rotations per second. #Hublot #HublotOfAmerica #tornado #tornadodisplaycase #hublotdisplay #hublotdisplaycase

La Vitrine Hublot Tornado en Amérique ! Une vitrine qui décoiffe !

La vitrine la plus dynamique : le mouvement UNICO présenté à 20 tours secondes. #vitrineHublot #vitrinerotative

Raptor2, the display case without glass.

The display case without glass is back including a system which retracts within one tenth of a second in the event of intrusion. It can now observe and communicate with its environment. #raptor2 #raptor #r2 #hublot #baselworld #baselworld2015 #retractabledisplay

Hublot on show at Harrods in London 2015

The two key innovations from Baselworld 2015 showcased in the most prestigious store in the world: Raptor2 and the magic book. #hublot #harrods #harrodslondon #raptor #raptor2 #london #mapping #magicbook

Hublot expose chez Harrods à Londres. Les deux grandes nouveautés de Baselworld 2015 présentées dans le plus prestigieux magasins du monde : Raptor2 et le livre magique.

Hublot on show at Harrods in London 2014

SIHH 2016 : An overview of the showcases from Dietlin at the hotel Kempinski for Hublot.

#hublot #kempinski #sihh #sihh2016 #unico #hublotdisplay #raptordisplay #hublotdisplay

SIHH 2016 : Résumé des vitrines de chez Dietlin à l'hôtel Kempinski pour Hublot.

#raptor #vitrineraptor #vitrinehublot #dietlin 

Watchzoomer: Hublot under the magnifying glass

The magic of motorised magnifying glasses: enlargement, details, sliding, etc. More than enough to discover the products from another viewpoint #hublot #hublotwatches #watchzoomer #magnifyingglass #magnifyingglassdisplay

Watchzoomer : Hublot sous la loupe

La magie des loupes motorisées : grossissement, détails, glissements etc… De quoi découvrir les produits sous un autre angle #loupe #vitrineloupe

Hublot Unico Spatial

A watch suspended in gravity with orbiting watch mechanisms. A striking impression of depth. It’s even better if you see it with your own eyes! #Hublot #Unico #spatial #kempinski #hologram #holographic #holography #displaycase #shwocase #hublotdisplaycase #hublotshowcase

Hublot Unico Spatial

Une montre en suspension gravitationnelle avec des mécanismes horlogers en orbite. Un effet de profondeur saisissant. A découvrir avec vos yeux, c’est encore mieux ! #hologramme #holographie #holographique #vitrinehublot

Hublot windows at Baselworld 2016

The magic of lighting does the work.

The Madison Hublot boutique in New York opened in 2010 in collaboration with Peter Marino.

One of the most vibrant of all boutiques: moving shop windows, a Raptor park table with magnifying glasses moving up and down, liquid crystal displays presenting the Manhattan skyline which disappears as if by magic, spy screen and synchronized motors allow the products to be turned towards the visitor. The watch can be seen from every angle. A new collaboration between the famous american architect Peter Marino and Xavier Dietlin, the wizard of showcases and displays. Welcome to New York! (excerpt from L’Hebdo Magazine)