The WatchzOOMer, a tailor made display window for exceptional watches.

The WatchzOOmer: a mobile magnifying glass showing watchmaking details that are invisible to the naked eye. The Watchzoomer concept that combines the watchmaker’s famous traditional eyeglass or loupe with a linear displacement mechanism. For the first time, a magnifying glass is motorised. It appears, disappears, moving to and fro in front of the product, making it possible to “zoom” like one would with a camera. However, the human eye well and truly remains in charge of the exploration, with nothing interfering with its view.